Nurturing Wonder and Joy
Welcome to Pen Pen Press, an indie book publisher and digital app studio dedicated to wholesome stories, creative play, and joyful learning for every little explorer.
Our Story
Pen Pen Press is a small independent publisher based in Santa Monica, California, dedicated to creating wholesome children's books and educational apps that inspire curiosity, kindness, and a lifelong love of learning.The journey began with a simple goal: to create meaningful content for my son that would help him learn, grow, and develop strong family values. That vision led to the publication of my first children's book, Astaire's Warm Day, a story created with love and the hope that it would bring joy not only to my own family, but to others as well.Today, Pen Pen Press continues to develop books, digital apps, and creative learning experiences designed to encourage imagination, build confidence, and bring families together. Every project is created with the belief that the best learning happens through play, storytelling, and shared moments with the people we love.Our mission is simple: to create thoughtful, family-friendly content that helps parents and children be their best.Stephen Luk
Founder
Astaire's Warm Day
Meet Astaire penguin - a little penguin that fears the cold.Tired of constantly shivering, and refusing to follow the status quo, Astaire decides to take matters into his own flippers. Through his sheer perseverance to find a warm place, he embarks on a quirky adventure filled with ups and downs. In the end, Astaire navigates the frigid landscape to find the greatest warmth of all.Astaire's Warm Day is a story for kids just learning to read (Pre-K to 2nd grade). This surprising and heartfelt story teaches children to be kind to others, to achieve big dreams through hard work, and to never forget where you come from.The main character for Astaire's Warm Day was inspired by the real-life Astaire penguin, a Magellanic penguin at Long Beach's Aquarium of the Pacific. The author and his family spent many joyful hours playing with and feeding penguins while "researching" this book.
Sneaker Head Boss
Run your own sneaker empire — and learn real financial skills along the way.
You're the boss. Stock your shelves, set your prices, watch customers walk in (or walk out), and track every dollar on real financial statements — Income Statement, Cash Flow, and Balance Sheet. Then calculate the numbers yourself before the results are revealed.
